The 1998 death of Katie Couric's husband, Jay Monahan, spurred her to become an advocate, and she co-founded the National Colorectal Cancer Research Alliance (NCCRA) with the Entertainment Industry Foundation (EIF) eight years ago. The televised broadcast of Katie's colonoscopy led to a 20 percent rise in these procedures, which researchers dubbed “The Couric Effect.” From 2003 through 2005, the colon cancer death rate fell almost 10 percent. Fundraising efforts led by Katie have generated more than $30 million to date. Scientists conducting cutting-edge research have made significant advances because of NCCRA grants, and some of these funds helped launch the Jay Monahan Center for Gastrointestinal Health in New York, a world-class, multidisciplinary cancer and wellness center. Katie is also working with the University of Virginia to establish the Emily Couric Clinical Cancer Center, named for her sister, who died of pancreatic cancer.
Noreen Fraser founded the Noreen Fraser Foundation in 2006 with her husband Woody Fraser. She was diagnosed with Stage 1 breast cancer in 2001. She was diagnosed with Stage IV breast cancer in 2004 and created the Foundation in hopes of using her television producing skills to find a cure. As a producer, Noreen's television career includes producing: Paramount's syndicated program, Entertainment Tonight; ABC network's The Home Show; Family Channel's home and Family; and the Emmy Award winning Richard Simmons Show. Noreen volunteers her time to produce informational videos for non-profit charities. Her number one priority is The Noreen Fraser Foundation dedicated to finding a cure for women's cancers.
Woody Fraser founded the Noreen Fraser Foundation in 2006 with his wife Noreen primarily to produce Television programming to find a cure for women's cancers. His distinguished career includes eight Emmy's and countless discoveries of talent. He is known throughout the industry and is respected as the all time leader in daytime television. Woody has created, developed and produced and packaged many of televisions most successful talk-variety and reality programs which include The Mike Douglas Show, Good Morning America, The Dick Cavett Show, The Steve Allen Show, America Alive, That's Incredible, Amazing Animals, The Richard Simmons Show, Life's Most Embarrassing Moments, The Home Show and Wild and Crazy Kids.
Sherry Lansing is the founder and current chair of the Sherry Lansing Foundation, a philanthropic organization focused on cancer research, health and education. Ms. Lansing was the chair of the Motion Picture Group of Paramount Pictures from 1992 to 2005. Currently, Lansing serves on the boards of Friends of Cancer Research, The Lasker Foundation, and Stop Cancer. Lansing is also a Regent of the University of California and a board member of the California Institute for Regenerative Medicine. Lansing graduated cum laude with a Bachelor of Science Degree from Northwestern University in 1966. Sherry lost her mother to Ovarian cancer.
Kathleen Lobb runs EIF's New York office, as well as the EIF's National Colorectal Cancer Research Alliance staff team, which works with corporate supporters, government partners, and the colon cancer advocacy community on programs designed to encourage regular screening. EIF's NCCRA team liaises with and convenes the scientists the foundation supports at nine leading institutions, coordinates volunteer celebrity involvement in awareness campaigns, and plans and implements fundraising activities. Through this work, Lobb honors the memory of two close friends taken by cancer in the prime of their lives.
Lisa Paulsen is President and CEO of the Entertainment Industry Foundation (EIF). In the cancer arena, under Lisa's leadership, EIF has raised nearly $100 million for research, education, prevention and treatment. Lisa streamlined the grantmaking process to focus resources where they are needed most urgently, working closely with world-class researchers to support breakthroughs such as the breast cancer therapy Herceptin®. Funding came primarily from EIF's Revlon Run/Walk for Women. EIF also launched the Women's Cancer Research Fund (EIF's WCRF) with significant leadership from across the entertainment industry. Lisa recently lost both her parents to cancer. In their honor, Lisa led the creation, in their home town of Terre Haute, Indiana, of the Coleman Cancer Center, a TORI network site of the UCLA Jonsson Comprehensive Cancer Center.
Named as one of the Top 100 Marketers by Advertising Age magazine, and as one of the most entrepreneurial women in the United States, Rusty Robertson is a founding partner in RSA and the founder of RPR & Associates, which was featured in Success magazine as one of America's Super 8 companies. Rusty is also a literary agent and award winning brand marketer, branding hundreds of major corporations and generating over $500 million for her clients and their companies. She helped create the Margaret Thatcher Foundation, was instrumental in the launch of the Susan G. Komen Foundation with Nancy Brinker, and co-founded the Noreen Fraser Foundation. Rusty lost her mother to lung cancer.
A founding partner in RSA, a hybrid marketing and branding company that combines the power of celebrity, strong public relations, the stealth marketing of the internet with the massive exposure created through traditional media, live home shopping, direct to consumer, and brick and mortar retail. Sue was named one of the most innovative people in America by Response Magazine. Prior to founding RSA, Sue held Sr. and Exec. VP positions at Revlon, Almay Cosmetics, and HSN, generating over $1 billion dollars in business for the company and her clients. Sue helped create the Noreen Fraser Foundation. She lost her mother to multiple myeloma, has a sister who is both a breast and ovarian cancer survivor and another sister who is a breast cancer survivor.
The former VP of Corporate Communications for International Creative Management, Ellen also co-founded Rob Reiner's I Am Your Child Foundation in 1994 and helped build it from the ground up. In 2005 she began working as a marketing consultant for the Skoll Foundation, which invests in, connects, and celebrates social entrepreneurs around the world. This year, Ellen also became a partner in the Global Philanthropy Group, working with high net worth individuals, charitable foundations and corporations to design and implement highly-leveraged philanthropic strategies. Ellen's mother is a lymphoma survivor.
Laura Ziskin has been a motion picture and television producer and sometime executive for 25 years. Her film credits include What About Bob?; The Doctor; No Way Out; Pretty Woman; To Die For and the Spider-Man trilogy. As the founding President of Fox 2000, she shepherded such films as The Thin Red Line, Fight Club, Soul Food, and Courage Under Fire. She produced the 74th and 79th Academy Awards. Like one in three women in this country, Laura was diagnosed with cancer (Stage 3 Breast Cancer in 2004). As a cancer survivor she is determined to use all her resources to make cancer a first tier issue in this country.
Stand Up To Cancer is a program of the Entertainment Industry Foundation. In 1942, Samuel Goldwyn and other Hollywood luminaries pooled the industry's charitable resources, and the organization that became the Entertainment Industry Foundation - EIF - was born. Since then, EIF has raised $300 million for cancer research and prevention; diabetes awareness; and arts and music education programs. People from every facet of the entertainment community -- actors and executives; guild and union members; and employees of studios, networks and talent agencies -- volunteer their time, talent and services to support this work. EIF is a major force in the fight against cancer, raising critically needed dollars for research and treatment, fast-tracking the most promising science, and generating awareness. Film, television and recording stars appear in PSAs to drive home the importance of prevention and early detection.
The mission of the American Association for Cancer Research is to prevent and cure cancer. Founded in 1907, AACR is the world's oldest and largest professional organization dedicated to advancing cancer research. The membership includes nearly 27,000 basic, translational, and clinical researchers; health care professionals; and cancer survivors and advocates in the United States and more than 70 other countries. AACR marshals the full spectrum of expertise from the cancer community to accelerate progress in the prevention, diagnosis and treatment of cancer through high-quality scientific and educational programs, and through publication of six major peer-reviewed journals. The AACR also publishes CR, a magazine for cancer survivors, patient advocates, their families, physicians, and scientists that provides a forum for sharing essential, evidence-based information and perspectives on progress in cancer research, survivorship, and advocacy.
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Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)3 tax-exempt organization. EIF meets all 20 BBB Charity Standards. |
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